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4K HDR Processor is a unique processing technology makes a startling difference in picture quality. Complex pictures, such as big blockbuster actions scenes or large shots of crowds, are rendered in just as good quality as everything else. Motionflow XR 400 Hz removes visual blur, so each frame is still at top quality even in the most action-packed scenes. This also means that sports are easier to watch too, so you never lose track of a tennis ball at the most exciting moment.